According to the policy approved by ICANN, the Internet Corporation for Assigned Names and Numbers, the contact info a domain is registered with must be correct and accurate all the time. What’s more, this information is freely accessible on WHOIS lookup sites and while this may be OK for corporations, it may not be very acceptable for individuals, since anyone can see their names and their personal email and street addresses, particularly in an age when identity fraud is not that uncommon. That is why domain registrars have come up with a service that conceals the details of their clients without modifying them. The service is called Whois Privacy Protection. In case it’s activated, people will see the details of the registrar, not those of the domain owner, if they do a WHOIS lookup. The Whois Privacy Protection service is supported by all generic domain extensions, but it is still impossible to hide your personal information with some country-code extensions.